in china that make the products. several contract workers jumped to their deaths rather than continue working in china. after media reports, apple began to improve conditions. >> they love the computers but we were talking about that over dinner and saying, you know, i don't know. it's not conscious consumerism which is what we're looking at. where is your money going, what is it supporting? people jumping off buildings? >> reporter: made in america may be an emerging trend but apple isn't the first. its rival google announced last summer that its new media streaming device called the nexus q is made in the u.s. speculation is rampant about what computer and where in the u.s. apple will manufacture its former assembly plant in elk grove one possibility. although some see apple's decision as a public relations move, one user says it's right for the times. >> i hope it's something tangible. this is also for the stakeholders. people on the ground actually working on the apple phones. >> reporter: low wages and low fuel